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Posted on February 10, 2018May 8, 2018

vogue.com.au

by taniaeditus.In advertising, copywriting, web content.

A native article series focusing on Fraxel treatments written for the client iNova. This involved not only writing content around skincare such as What you need to know about your skin as it ages and Five simple steps to radiant skin to appear on the Vogue Australia site, but also devising the content ideas for the campaign.

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Magazines gave me the ultimate gift: a career as a writer. I learned everything I know today working with amazing editors and incredibly talented editorial teams. So it’s always a sad day to hear of iconic magazines closing, after the announcement from #BauerMedia today that it will be closing eight of its titles. I was particularly sad to hear @instyleaus will cease publication. I was fortunate enough to work on the magazine several years ago (I still remember working on the above redesigned issue, and the Elizabeth Debicki shoot is still one of my all-time faves) and will miss seeing it on newsstands. It’s a devastating time for the industry, but hopefully it will have the opportunity to reinvent and find itself again.
Daydreaming of better days. We’ll get there...
#blackouttuesday
Ranunculus are said to symbolise charm and attractiveness. Much like this single variety arrangement by @theflowerbx. Isn’t it such a beautiful approach? Sometimes it pays to hone in on one idea, and use the power of that single concept to draw in your audience. There’s strength in a less is more approach as opposed to trying to do too much. It’s something I firmly believe in doing for all my clients, because the right copy should charm the reader in an understated, yet powerful way. 📸 @theflowerbx
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