I started The Editus for one reason: I wanted to work with fashion, lifestyle and beauty brands to create compelling content. The kind that will enable them to speak to their audience with authenticity and authority; and achieve cut through in a cluttered marketplace that’s filled with competitors.
I’ve lived and breathed fashion, beauty and lifestyle for my entire career. I have 18 years experience working as an editor in the media on international and local titles such as InStyle and CLEO. I’ve written for websites such as vogue.com.au, buro247.com.au, news.com.au and bodyandsoul.com.au. I’ve interviewed celebrities, fashion designers and influencers including the likes of Mary-Kate and Ashley Olsen, Lara Worthington, Kate Waterhouse and Jessica Gomes. This has given me a formidable skill set that allows me to marry the polished, considered style of the written media with the dynamic, results-driven world of online.
Unlike larger agencies, I’ve got the luxury of being able to adopt a one-on-one approach with every client, offering you unfettered access to my skills and expertise from ideation through to the finished product. I craft every idea, every story, every word.
No matter the brand or brief, the end result is targeted, engaging and always with your goals and audience at the forefront. And I’ve never met a deadline that I couldn’t meet.