No two clients are ever the same. This is why The Editus always delivers a bespoke response to every brief. There’s no such thing as a one-size-fits-all policy when you want to achieve success.
I believe in thoroughly immersing myself in who you are as a brand, what your needs are and where you want to be so I can always deliver a tailored, targeted and timely response.
Here is what I can do for you:
Taking my extensive experience working for Australia’s biggest publications, I’ll direct my finely honed editorial eye onto developing content for your brand’s consumer. Whether it’s an article shining a light on your business’ sustainable ethos or a profile piece on your CEO, this is about storytelling that speaks to your target demographic and their interests, is engaging and and allows you to build a genuine relationship with your audience.
From copy for your About Us page to ongoing blog posts for your site and EDMs that won’t have people hitting delete, I can turn your vision for your brand into words that resonate and convert.
I’ve managed the editorial line up of major magazines and websites, crafting ideas and devising a strong final story list that ultimately kept an audience turning or clicking on pages. I can do this for your brand or business and guide you to the type of content that will retain interest, strengthen your presence and keep you top of mind.
I’ve worked with brands such as SEEK and Colonial First State turning copy that seamlessly spoke to their audience in a style that was authentic and had an editorial flair. If this is part of your brand or business’ strategy, I can deliver copy that is targeted and engaging.
A little unsure about the copy to put on your packaging? How about just the right phrase to put on your collateral? I can turn advertising speak and give it an editorial tone to ensure that it captures your audience’s attention.
Social media strategy and management
Social media is crucial to any brand or business. Ensuring you have just the right tone on Instagram and are serving up the most clickworthy links on Facebook, will ensure that your social channels are working their hardest and in the most effective way possible. I can help you not only devise the strategy but I can look after its management so you can sit back and watch social work for you.
Pinpointing how you talk to your audience is one of the most important things you can do for your brand or business. Having devised a different voice for each publication and website I’ve worked with, I can help you identify and nail this to ensure authenticity and that you present the best version of your brand that you can.
Project based writing
Budgets are small and sometimes you just need someone to deliver polished copy but resources are tight and deadlines even more so. Whether you’re a PR company needing a media kit for a client or a fashion brand looking for product descriptions for your lookbook, I can take care of this and guarantee work that is so on point it’s like virtually having an in-house writer.
Do you want to take control of your own content but are not entirely sure where to take it? Whether it’s with you or your entire team, I can talk you through strategies on how to approach your brand or business’ content to give you the confidence to map your own storytelling.