I was approached by The Tot’s CEO to work with the brand on their editorial and social media. The US-based e-commerce site specialised in high end, sustainable, non-toxic products from toys, to clothing, furniture to bedding.

I managed the website’s editorial calendar, from ideation through to overseeing the site’s writer. Management of the calendar involved focusing on the business’ marketing and sales goals, while still delivering high quality content that would resonate with readers.

Alongside my work on the site’s editorial, I would also manage tasks such as writing content for the newsletter, editing pieces from the site’s founder, picture editing and pulling together pieces such as a fashion article featuring the Crown Princess of Greece!

I also worked on the site’s social media, putting together recommendations for which content to put on the brand’s social media channels and how to package up the content, along with crafting captions.

Please note: The Tot ceased operations in 2023