I produced a range of content marketing beauty articles for iProspect on behalf of their client L’Oreal. From Maybelline, to Giorgio Armani, IT Cosmetics and Lancôme, I wrote a number of pieces, all with the requirement to feature a set of SEO keywords without sounding robotic! All articles hit the brief, each one honouring each brand’s unique tone of voice, from Maybelline’s more playful, youthful approach, to the luxe, sophisticated tone of Lancôme and Giorgio Armani.